Who Needs to Hire a Fractional CMO and Where Do You Start?

August 21, 2025 by Jenna Abramson in Marketing, Mavelle media, Public Relations

As your business grows, so does the need for strategic marketing leadership. But not every company is ready to bring on a full-time Chief Marketing Officer (CMO)—and that’s where a Fractional CMO comes in. A Fractional CMO offers high-level expertise at a fraction of the cost, providing tailored marketing strategies without the need for a full-time commitment or paycheck.

What's the Difference Between Marketing & Public Relations

March 10, 2025 by Jenna Abramson in Mavelle media, Marketing, Public Relations

Two key components that are often used together are marketing and public relations (PR). But even though they work in tandem, they are distinct strategies that serve different purposes. Understanding the difference between the two can help you create a more effective overall strategy.