Who Needs to Hire a Fractional CMO and Where Do You Start?

August 21, 2025 by Jenna Abramson in Marketing, Mavelle media, Public Relations

As your business grows, so does the need for strategic marketing leadership. But not every company is ready to bring on a full-time Chief Marketing Officer (CMO)—and that’s where a Fractional CMO comes in. A Fractional CMO offers high-level expertise at a fraction of the cost, providing tailored marketing strategies without the need for a full-time commitment or paycheck.

What is a Fractional CMO?

March 31, 2025 by Jenna Abramson in Marketing, Public Relations, Mavelle media

A Fractional CMO is a part-time Chief Marketing Officer who brings high-level marketing strategy and leadership to businesses without the cost and commitment of a full-time hire. This role is especially valuable for small-to-medium-sized businesses or startups that need executive-level marketing guidance but don’t yet have the budget or scale to justify a full-time CMO.

What's the Difference Between Marketing & Public Relations

March 10, 2025 by Jenna Abramson in Mavelle media, Marketing, Public Relations

Two key components that are often used together are marketing and public relations (PR). But even though they work in tandem, they are distinct strategies that serve different purposes. Understanding the difference between the two can help you create a more effective overall strategy.